%15
The Fashion Designer Survival Guide, Revised and Expanded Edition: Sta
Teknik Bilgiler
Stok Kodu
9781427797100
Boyut
19.00x24.00
Sayfa Sayısı
304
Baskı
1
Basım Tarihi
2019-01
Kapak Türü
Ciltsiz
Kağıt Türü
2. Hamur
Dili
İngilizce

The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion

Yazar: Mary Gehlhar
Yayınevi : Kaplan Publishing
123,10TL
104,64TL
%15
Satışta değil
9781427797100
792497
The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion
The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion
104.64

Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer.

With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA).

The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including:

How to create a viable business plan Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity The best sources for fabric and materials Navigating the pitfalls of production both at home and abroad Marketing, branding, and getting the product into the stores and into the customer's closets Romancing the press, dressing celebrities, and creative publicity techniques Producing a runway show that will get results

  • Açıklama
    • Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer.

      With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA).

      The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including:

      How to create a viable business plan Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity The best sources for fabric and materials Navigating the pitfalls of production both at home and abroad Marketing, branding, and getting the product into the stores and into the customer's closets Romancing the press, dressing celebrities, and creative publicity techniques Producing a runway show that will get results

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