Kotler Keller Marketing Management Philip Kotler
Teknik Bilgiler
Stok Kodu
9781292092621
Boyut
12.50x27.50
Sayfa Sayısı
832
Baskı
15
Basım Tarihi
2015-04
Kapak Türü
Ciltsiz
Kağıt Türü
1. Hamur
Dili
İngilizce
9781292092621
679753
Marketing Management
Marketing Management
141.55

This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include:

New! Updated coverage on the impact of the global recession, ''green marketing'', and new technologies.

New! Global cases reflect the latest trends in marketing theory around the world with examples from the Middle East, Europe, Asia, and Australia.

New! mymarketinglab gives you the opportunity to test yourself on key concepts and skills, use the personalized study plan, and eText.

Kotler and Keller set the standard in the marketing management discipline and continue to provide up-to-date concent and examples which reflect the latest changes in marketing theory and practice



  • Açıklama
    • This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include:

      New! Updated coverage on the impact of the global recession, ''green marketing'', and new technologies.

      New! Global cases reflect the latest trends in marketing theory around the world with examples from the Middle East, Europe, Asia, and Australia.

      New! mymarketinglab gives you the opportunity to test yourself on key concepts and skills, use the personalized study plan, and eText.

      Kotler and Keller set the standard in the marketing management discipline and continue to provide up-to-date concent and examples which reflect the latest changes in marketing theory and practice



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